SEO Brisbane

Interesting Facts about SEO and Online Marketing Techniques

SEO can help your online business go place. Even though if yours is an offline business, you could still benefit from using SEO services. Though basic advertising and ads in the yellow page work well, but an online presence for your business is a must as well. Especially when the whole world is using the World Wide Web for researching even the smallest products. Plus it’s a great way for small businesses to save money in the long run by not spending a great deal on advertising.

The following are a few interesting facts about SEO and online marketing techniques.

  • Research has proved that the first five results which show on the search engine have 75% of the traffic directed toward their websites. This is why smart businesses owners know the importance of great SEO techniques.
  • Each year more than 13.1 billion searches are carried out all thanks to SEO. If your SEO analyst uses the right strategies you know that it’s going to do wonders for the traffic directed towards your website.
  • Around 65% to 70% of the search engine market share is owned by Google, no wonder it’s one of the most popular search engines.
  • Around eighty percent business owners believe that an active blog can do great things for their business. A blog which adds interesting info and how to articles always keeps making people come back to read more interesting stuff. This also creates a link between the user and the website. So the net time they want to purchase something, they make sure they do it from your online store.
  • Carrying out searches on various products and people is the number one activity on the internet. Therefore the importance of correct SEO can’t be stressed enough. With the right kind of strategies you can expect you’re Sales to go over more than ten percent in less than six months’ time.
  • Good content is the number one factor in SEO which can help promote your business. Besides that the titles of the page carry the utmost importance. A good title can help reader decide whether they are actually interested in buying your product or not.
  • According to hub spot, 75% of SEO is off page while 25% of it is on page. Most small business owners assume they would be able to carry out their SEO on their own, however certain off page techniques are best left to the experts. This I why it important that you hire the right person to do the job.
  • Paid content is usually ignored by 70% of the users. They however make sure to focus on the organic results.
  • More than 50% of users make use of their mobiles to surf the internet. This I why it I important to make your website mobile friendly. The desktop version should be available for users who use laptops or other devices to access the website. A good SEO analyst can help you design a mobile version along with the desktop version to increase user ease.

For more information on SEO in Brisbane, make sure you contact an online provider.

What Type of Marketing Suits?

Best Chiropractic Websites

marketing horn

If you are looking to be successful online, you will want to have the best chiropractic websites available. When most people hear this, they are automatically confused. What makes the best chiropractic website? Isn’t this a subjective term? No, having the best chiropractic website is not a subjective term. This is because the determination is not made by your readers and clients alone. Part of this decision is up to a computer analysis program owned by Google.

Google has created advanced software that scans every website online at regular intervals. The days and times your website is scanned or crawled is random and cannot be predicted. However, the result of their scan does determine where your website ends up in their search results when people search for certain keywords.

To create the best chiropractic website, you will need to focus on your website’s design and the content that is posted on your website. If you are unsure of how to set these things up, you may want to hire a chiropractic marketing company that can create your website design, and provide the content necessary to bring your website to a high search ranking, and to keep it there. Keep in mind, this content will need to be kept up to date, so you will want to keep your marketing company on retainer for regular updates.

What Makes the Best Chiropractic Websites

The best chiropractic websites online have a mixture of two factors, an attractive and responsive design mixed with high-quality content. When the two concepts are carefully planned and carried out, you can create the perfect chiropractic website. However, you need to know in-depth what makes up these two factors.

  • Attractive and Responsive Design

An attractive and responsive design consists of a number of factors. The design should be professional in appearance, viewable on any device, and clean in appearance. You will want to ensure that any advertisements that you have on your website do not interfere with the content. You should ensure that your images are appropriate for the content and do not take away from the writing on the page.

On the back end of your website, your search engine optimization and metadata should be set up according to search engine criteria, and according to the content that your website will carry.

  • High-Quality Content

There are several types of content that you should have on your website. The first type of content you should have on your website is landing page content. This content should be informative, evergreen, and search engine optimized. The content should be valuable, answer questions, and be well laid out.

The second type of content you should have on your website is pillar articles. These articles are lengthy, evergreen, and informative. These may have to be changed as new technology comes out, or as procedural approaches change in the future.

The third type of content you should have consisted of blog posts. These blog posts keep your website up-to-date and relevant to new readers and customers. These blog posts should be at least 500 words in length, consist of a title, headings, and subheadings. The headings and subheadings should be in nested form to help break the content into smaller pieces and to make the content easier to follow. Look into which chiropractic marketing companies deliver you results.

Digital Marketing Company

Digital Marketing

Advancements in technology opened up the fantastic world of Digital Marketing. Advertisers no longer had to rely on the creatively stifling, outrageously expensive, and ridiculously narrow world that billboards, newspapers, magazines, radio, and television once only afforded. They now have the vast and endless universe of websites, search engines, social media, email, and mobile apps with which to promote goods, brands, and services.  And, technology just keeps on advancing. Digital advertisers have will just go on finding new ways to more accurately pinpoint and attract new customers.  That’s great news for businesses.

Digital Marketing Company

Digital Marketers

The technology has presented Digital Marketers with a special advantage.  The ability to advertise through electronic media allows Digital Marketers to determine works and what doesn’t, exactly as it is happening, in real time.

Digital Marketers supervise what is being looked at, how many times, and for how long.  They know what content works and doesn’t work, etc.

Digital Marketing Company

So, yes, technology’s fast growth provided businesses with great advertising opportunities.  But, technology is nice.  It shares equally.  You see, it also gave that capability to everyone else, including the competition.  So, that created a whole new problem.  A business has to work really hard now to keep up, otherwise the competition will outperform it and potentially slurp up all future customers.  That’s where a Digital Marketing Company steps in.  Digital Marketing Companies employees Digital Marketers who deliver Digital Marketing Services for businesses.   Now, that’s a mouthful.

So, in order to remain competitive, a business must establish and sustain a solid online presence. And, it’s not so simple.  It takes more than just launching a website and creating social medial profiles. Essentially, the main objectives of a Digital Marketing Company are to:

  1. Grow a business’ online presence.
  2. Conduct market research.
  3. Incorporate a business’ online profiles and platforms.

What a Digital Marketing Company Will Do

In order to accomplish the above main objectives, some of the tasks a Digital Marketing Company will do, include:

  • Design a completely new website
  • Website Optimisation or Search Engine Optimisation (SEO): the process in which relevant keywords, phrases, meta tags, image tags, and other relevant keywords are implemented on the website in order to boost its chances of being picked up by search engines.
  • Content Optimisation: the process in which a website’s home page is made more attractive to search engines.
  • Content Curation: the process of sorting through large quantities of web content and displaying the optimal posts in a significant and logical manner. It doesn’t mean creating new content, it’s uncovering, accumulating, and distributing existing content with online followers.
  • App Development
  • Search Engine Marketing: the marketing of a business utilising paid ads that show up on on search engine results pages (or SERPs).  Advertisers bid on keywords that search engine (Google, Bing) users might enter when searching for particular goods or services.  Such then allows the advertiser to appear alongside those search results.  These ads are also know as pay-per-click ads (PPCs)
  • Social Media Marketing: the practice of gaining attention or traffic through social media sites, such as Facebook or Twitter.
  • Mobile Marketing and Integration: marketing and advertising through mobile phones.
  • Placement of Online Ads
  • Cross Platform Marketing: generating a united multi-channel operation that spans multiple channels, including social, TV, search, social or print.  The concept is to make sure a buyer who views a Facebook ad has a similar reaction to the one they viewed on TV.
  • Email Marketing
  • Online Branding: a way to expose your brand on all levels of online marketing, particularly social and search engine.
  • Reporting The ROI of Digital Strategies and Tactics: discussing the Return on Investment (ROI) of the marketing strategies and tactics.

These are merely an example of some of the ways a Digital Marketing Company can help a business stay competitive.